Inversiones BO is one of the largest investment holding companies in Latin America, present in several areas. BO Packaging belongs to the Group's packaging unit and has factories in Chile, Brazil, and Peru. In these plants are produced flexible packaging made of cardboard, in addition to paper cups and lids.bopackaging.com.br
What we did
BO Packaging needed to develop a new modern and dynamic website that could be used as a product catalog for attracting new customers. Besides that, Sustainability should be the main motto for the new communication strategy of the brand.
Developing a new way of structuring and presenting the products, as well as a redesigned digital style guide that would translate the company’s new repositioning.
The new website became the main channel for attracting new business, as it enables the user to have, easily and intuitively, a view of all models and technical data of the products, in addition to knowing the company's actions in favor of a better and more sustainable world.